The matter lies before the eyes of all; everybody sees it, touches it, loves it, but knows it not. It is glorious and vile, precious and of small account, and is found everywhere... But, to be brief, our Matter has as many names as there are things in this world; that is why the foolish know it not.
- The Golden Tract
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HALLELUJAH & AMEN! Somebody finally said it! Corporations need to stop bashing social media and discounting people who actually understand it. NO, social media is not a magic wand. NO, it can't be done by anybody. NO, its not a fad. NO, its not a broadcast platform, its a conversation platform!!
So many corporations blame their lack of success with social media on the wrong things, instead of realizing the truth - their own incompetence is to blame. Hire people that understand social media, just like you would hire someone who understands marketing or finance. Take the medium seriously or you'll continue to participate in last rights rain dances.
That said, corporations SHOULD be doing things like blogging, assuming they can recognize the skill and dedication it takes. Avil Beckford makes it very clear why a blogging presence is necessary and how it helps corporations improve themselves. By encouraging an actual conversation with customers, corporations can successfully stoke the fires of profitability.
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Since nobody answered last week's question, the spotlight won't shine this week. But you're in luck, because here's another chance:
If you were a corporation, and could only pick one social media tool out there, what would it be and why?
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1 year ago
Awesome post, you have pretty strong feelings on the subject - but rightly so. Corporations have yet to fully appreciate the value of social media and social media experts.
ReplyDeleteAnswer to your question - probably a blog because it is more easily accessible to everyone. AKA - people without Facebook or Twitter might be less likely to view or engage in a company page on those sites.
Great intro: HALLELUJAH & AMEN!
ReplyDeleteWell said. Firms are just now starting to recognize the power of social media and the sooner they understand how to use it, the better off they will be. Failing to do so may result in a disconnect with their consumer and subsequent losses.
I agree with Sara, I think blogs are the way to go for now. They can be used as central hubs and also to encourage people to see the firm's efforts in other platforms too.
Answer:
ReplyDeleteFacebook: It is a tool which is appealing for all ages!